ServiceNow (NOW): Leading the Digital Transformation Wave with AI and Workflow Automation

The Digital Transformation Leader

ServiceNow (NOW) is a cloud-based enterprise IT service management (ITSM) leader, providing companies with powerful tools to automate workflows and streamline operations across various business functions, including IT, HR, customer service, and security. The company's platform-as-a-service (PaaS) model has gained significant traction as businesses increasingly look for scalable solutions to manage the complexities of modern enterprise operations. As of 2025, ServiceNow is expanding its customer base and entering new industry verticals, with over 7,700 customers globally, positioning it as a top-tier player in enterprise automation.

Business Segments:

ServiceNow’s business is divided into multiple key segments that focus on different aspects of enterprise operations:

IT Service Management (ITSM)
ITSM remains the core of ServiceNow’s platform. This segment focuses on automating IT workflows to improve efficiency and service delivery. ITSM has seen strong adoption across a wide range of industries as businesses digitize their IT operations and strive for faster response times and better customer experiences.